ABOUT US
The Brand IP Story
The Brand Story
The brand founded by Sara originated from a story, symbolizing the healing power of love.
At the heart of the tale is the leader of the Rose Knights, a noble warrior dedicated to upholding justice and combating evil across the land. Dora, the young queen of the Moonlight Castle Elves, longs deeply for freedom, having long been confined by duty and circumstance. The knight quelled a great war, rescued Dora, and left behind a purple rose with the solemn vow: "I am only in love with you."
However, the knight was later cursed to forget his love for Queen Dora. Choosing love over memory, he transformed into a small fox to remain by her side and protect her in silence.
Dora, filled with innocence and devotion, cherished the purple rose the knight had left, guarding it with quiet faith. Touched by her sincerity, the spirit of the purple rose wept and revealed the truth: "The little fox beside you is the knight I long for."
The Rose Spirit then inscribed a magical sigil upon Dora’s palm, declaring: "Only when you truly love yourself and awaken your inner gentle strength can the curse be broken and the knight restored."
This luminous mark awakened both the light and shadow within Dora. Empowered by courage and guided by love, she embarked on a journey to heal their bond and lift the curse......
Shining Your Gentle Power
Our Ethos
"Love yourself. In the face of internal and external judgments, expectations, and conflicts,maintain your steadfastness and remain true to your authentic self, allowing your unique and gentle strength to shine."
The Founder Story
The Dora Shop was founded by designer Sara, whose work is inspired by European retro aesthetics, with the brand embracing Fairy, Unique, and Inner Power as its core design philosophies.
Sara holds a Master's degree in Finance from the University of Melbourne and completed her fashion design studies at the Royal Melbourne Institute of Technology (RMIT). Driven by her passion for fashion, she transitioned back into the field of fashion design.
At the end of 2023, under Sara’s leadership, The Dora Shop launched a comprehensive clothing and lifestyle product line centered around its brand story IP.
In 2024, she co-founded HERITAGE DENIM LLC with her close friend Jonathan. That same year, The Dora Shop underwent a full-scale brand upgrade, and its official website was launched, further reinforcing the brand’s enchanting and retro-inspired identity.
Based at 3206 Osage St, Denver, CO 80211,our company is dedicated to creating high-quality apparel crafted from premium, eco-friendly fabrics. Each piece in our collection—from flowing dresses and tailored pants to versatile tops and chic skirts—is designed to make women look effortlessly stylish while feeling completely at ease.
For wholesale inquiries or customer service, contact us at: wholesale@thedorashop.com.
We look forward to connecting with you and helping you discover pieces you’ll truly love.
